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Analytics

The Analytics page goes beyond the dashboard's headline numbers to show how subscriber value develops over time. There are two views.

Cohort retention heatmap

A table where each row is an acquisition cohort (the customers who first subscribed in a given period) and each column is a renewal cycle number. Every cell shows the percentage of that cohort still subscribed at that cycle, shaded from green (high retention) to red (low).

Read it by scanning across a row to see how a cohort decays, or down a column to find the cycle where churn tends to spike — that's usually where a retention effort pays off most.

Lifetime-value projections

A per-plan estimate of subscriber lifetime value at 12 and 24 months, based on your retention curve. Use it to compare plans and to sanity-check how much you can spend acquiring a subscriber.

Tables, not charts

Analytics presents data as tables with a color scale rather than rendered charts, by design — it keeps the admin fast and dependency-light. The heatmap shading gives you the at-a-glance read without a charting library.